About Us
The company currently has fixed assets of 45 million yuan and a business area of 40000 square meters. It has a raw material screening and processing production line with automated color selection technology and internal mold particle selection technology; There are three deep fried peanut production lines equipped with automated color selection technology and internal mold particle detection technology; A roasted flower fruit production line; A oil extraction production line and an automated small packaging production line, equipped with a cold air storage capacity of 4000 tons and a product quality laboratory. The company purchases and processes over 8000 tons of peanuts and peanut products annually, with an average annual output value of 80 million yuan in the past five years and an export earnings of 8 million US dollars. It has formed a large-scale enterprise integrating production, supply, and sales, and is a "provincial key agricultural industrialization leading enterprise" and a "national top 100 supply and marketing enterprise".
Main products: raw peanut kernels, fried peanut kernels, spicy peanuts, roasted peanuts, coffee peanuts, wrapped peanuts, peanut oil and other products.
90% of the company's products are exported to Japan. The product brand "SENON" Rongcheng Peanut is a well-known agricultural product brand in Shandong Province and Weihai City, as well as three series of product brands: "Huachengrong", "Huachengrong", and "Yunxiang Clothing".
The enterprise implements standardized management and product quality certification internally, with certifications such as "ISO9001 Quality Certification System" and "HACCP Critical Control", as well as dual certification of Chinese organic national standards and Japanese "JAS" specifications to fully ensure the quality and safety of exported products.
Rongcheng Subsidiary Food Co., Ltd
The "Sheng Nong" brand Rongcheng Large Peanut is a well-known agricultural product brand of Shandong Province and Weihai City, and is authorized to use the Rongcheng Large Peanut Geographical Indication.
Chinese fonts serve as the core visual element of the design. The overall shape resembles a bowl brimming with fruits, symbolizing a life of harvest and abundance.
The elements of peanuts and leaves intuitively reflect the product attributes, as well as the correlation between the industry and graphic cognition, providing a brand effect for the company's product development.
Based on the new Chinese design style, it embodies the auspicious meaning of "all things go as wished, smooth and healthy". It is one of the newly applied trademarks during the company's brand development.