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The "Sheng Nong" brand Rongcheng Large Peanut is a well-known agricultural product brand of Shandong Province and Weihai City, and is authorized to use the Rongcheng Large Peanut Geographical Indication.
Chinese fonts serve as the core visual element of the design. The overall shape resembles a bowl brimming with fruits, symbolizing a life of harvest and abundance.
The elements of peanuts and leaves intuitively reflect the product attributes, as well as the correlation between the industry and graphic cognition, providing a brand effect for the company's product development.
Based on the new Chinese design style, it embodies the auspicious meaning of "all things go as wished, smooth and healthy". It is one of the newly applied trademarks during the company's brand development.
